Pneus Online,
a start-up that has become the major online tyre operator
First in France in the race to sell tyres on the Web, Pneus Online is now the market reference. Our niche is to offer customers tyres at discount prices, and services that make the difference with, in particular, a vast distribution network, with more than 11600 fitting centres throughout Europe. Look back over a success story spanning more than 20 years…
2001, the beginning of the Pneus Online odyssey
Passionate motorsport fan, Alexis Nerguisian, an I.T. consultant in the banking sector, went on the circuit for the first time, to do a few laps as a driver. After a day of fast driving, full of strong sensations, the unavoidable conclusion was that his tyres were finished. Clearly, in order not to abandon his new passion, he had the choice between driving gently or finding a means of paying less for his tyres. After much investigation, he still couldn’t find an ideal solution. Then he had an idea… What if savings could be made by buying tyres on Internet?
Many obstacles remained to be overcome
There was still a long way to go, from the idea to reality... Especially as, at the time, the context wasn’t really favourable. In 2001, Internet companies were going through a crisis, and not many people believed in Alexis’s project. Some even said he would run off the track… However, for him, there was no question of stopping the adventure. Even if the road was full of traps and problems, he went straight ahead.
On the way to success!
In May of the same year, the site Pneus Online was launched. Immediately it went online, it received its first order. Then everything went very quickly. Every day, new customers were pushing to take advantage of the exceptional prices on major brand tyres. To keep up with demand, Pneus Online needed to develop further, to offer more tyres and still more fitting centres. The years went by and with them, sales gained ground. In 2021, 20 years after its creation, Pneus Online achieved the symbolic barrier of a million customers.
A top team working for maximum efficiency
Pneus Online is a very smooth running organisation, a really efficient structure. Our Web site is driven by experienced and talented men and women, an expert and perfectly multi-lingual team. Indeed, every member of the team is trilingual. English, French, German, Spanish, Portuguese, Italian, Dutch, etc. Thus, all Pneus Online customers are offered both contact and help in their native language. We understand each other so much better that way.
Commitments that make all the difference
#1 : tyres always at the best price
Pneus Online offers thousands of tyres, for all seasons, at discount prices, for every model from all vehicle manufacturers. Not only for cars, 4x4s and vans! Pneus Online also offers many specific tyres for bikes, quads, motocross, enduro, road, trail and scooters. And that’s not all. Wheels, snow chains, roof boxes, puncture repair kits, tyre covers and racks, etc. A full range of accessories is also available on the site. And if you find a lower price elsewhere, Pneus Online will match the competitor’s price (see conditions).
#2 : advice from experts
Choosing the right tyres isn’t always easy… There are so many tyres and models! With Pneus Online, you don’t need to be an expert. Pneus Online isn’t only a discount tyre selling site, it’s also a real tyre encyclopaedia. Through abundant technical advice, and clear and detailed information concerning applicable regulations, Pneus Online customers can choose their tyres like real experts.
#3 : an inescapable distribution network
Tyres at discount prices is good. Delivered in 3 to 5 working days and fitted by experts is even better! Through our 11600 partner centres throughout Europe, Pneus Online guarantees a complete delivery and fitting offer for both private individual and professional customers. Porsche, BMW, Peugeot, Harley Davidson, etc. The major car and bike main agents order their tyres on the site… and recommend them!
#4 : plus innovative guarantees and services
Always ahead of its time, Pneus Online is the first site in Europe to offer customers a tyre guarantee. Pneus Online has also set up a hotline, accessible Monday to Friday, from 9 am to 8 pm, and a dedicated email address for the trade, to answer all their questions. Our latest innovation is our mobile fitting service, so that your tyres can be fitted directly at home or at your place of work.
#5 : our mobile fitting centres, a turnkey solution
In 2018, Pneus Online launched its first mobile fitting truck in Lyon. A real turnkey solution for customers, and their enthusiastic reception allowed the project to be quickly exported to Paris, followed by Geneva and Lausanne in Switzerland, and then Bordeaux and Cannes, with the ambition to continue this development in other cities and other countries.
Our Fitting Centres
Partner fitting centres in Europe: 11581
- France 3944
- Italy 2470
- Germany 1476
- Spain 962
- Switzerland 800
- Belgium 555
- Netherlands 420
- United Kingdom 363
- Portugal 310
- Austria 221
- Ireland 41
- Luxembourg 19
Key statistics
- More than 8 million tyres available (from 10 to 24 inches)
- More than 400 snow chains
- More than 70 vehicle accessories
- More than 11600 fitting centres
- More than 1.8 million visitors per month
- More than 7 million pages seen per month
- More than 1 million customers
The future is straight ahead
Every month, more than 3 million visitors look at the Pneus Online site, but we’re not going to stop there. Many progress actions are already under way:
- To broaden our products and services offer
- To develop our network of fitting centre partners
- To shorten our delivery times
- To win new markets
- To expand our team of professionals
- To make our mobile fitting centres the reference in France and throughout Europe
Key dates
| 2023 | |
|---|---|
| 02-01 | Sponsoring the 4L Trophy race |
| 01-01 | Launch of the mobile truck in Savoie (France) |
| 2022 | |
| 09-01 | Launch of the mobile truck in Limoges (France) |
| 04-01 | Launch of the mobile truck in Haute-Savoie (France) |
| 2021 | |
| 09-01 | Inauguration of the mobile truck at Brussels and Liège (Belgium) |
| 06-01 | Inauguration of the mobile truck at Bordeaux (France) |
| 05-01 | Inauguration of the mobile truck at Cannes (France) |
| 2020 | |
| 02-01 | Mobile truck launch in Geneva / Lausanne |
| 2019 | |
| 05-01 | Mobile truck launch in Paris |
| 2018 | |
| 09-01 | Mobile truck launch in Lyon |
| 2017 | |
| 10-01 | TV campaigns |
| 2016 | |
| 03-01 | Sale of oil cans launched |
| 2015 | |
| 06-11 | Launch of the TPMS |
| 2014 | |
| 03-27 | Launch of compressor/anti-puncture kit |
| 02-27 | Launch of battery charger |
| 01-29 | Launch of a new Pneus Online site |
| 2013 | |
| 10-01 | Launch of tyre insurance in Germany |
| 09-01 | Launch of tyre insurance/assistance in Belgium and Italy |
| 2012 | |
| 06-28 | Launching Wall tyre's shelf |
| 05-30 | Launching Quad tyres |
| 04-04 | Launching Complete wheels |
| 2011 | |
| 10-01 | 15 000 fitting stations partners |
| 2010 | |
| 10-26 | Launching manometer |
| 09-02 | Launch in Canada |
| 04-07 | Launch in Ireland |
| 03-25 | Launch of wheels |
| 01-04 | Launching tyre covers |
| 2009 | |
| 12-10 | First Netherlands order |
| 09-05 | Launch of the new website (V4) |
| 04-30 | Launch WorldPay |
| 04-03 | 500 000 tyres sold! |
| 2008 | |
| 11-04 | Sponsoring Dakar 2009 |
| 07-03 | Want Ads on sale in France |
| 06-09 | Postfinance in Switzerland |
| 05-10 | 10 000 fitting stations |
| 02-08 | Pneus Online’s video commercial |
| 01-15 | FIA-NET PREMIUM SITE |
| 2007 | |
| 11-23 | First Portugal order |
| 11-21 | Launch in Portugal |
| 05-11 | Launch Pneus-Online/ads |
| 2006 | |
| 09-28 | Launch Tyre insurance |
| 09-09 | First Italy order |
| 09-07 | Launch in Italy |
| 03-28 | First German order |
| 03-27 | Launch in Germany |
| 02-26 | First Spanish order |
| 02-22 | Launch in Spain |
| 2005 | |
| 12-31 | Dakay 2006 Sponsoring |
| 12-30 | First Austrian order |
| 12-21 | Austria Launching |
| 12-07 | First order of motorcycle tyres |
| 12-05 | The moto tyres are online |
| 10-26 | First U.K. order |
| 10-25 | Launch in the U.K. |
| 04-22 | 80,000 visitors a day |
| 03-29 | 8,000 visitors a day |
| 02-01 | 4L Trophy sponsoring |
| 01-24 | 6,000 visitors a day |
| 2004 | |
| 12-01 | Launch of the virtual garage |
| 10-01 | Launch of the tyre marking |
| 09-30 | First order in Belgium |
| 08-01 | Launch in Belgium |
| 06-16 | 5,000 visitors a day |
| 05-01 | FIA-NET Gold Label |
| 03-29 | 2,000 visitors a day |
| 01-15 | FIA-NET Partnership |
| 2003 | |
| 12-22 | Partnership with BNP Paribas |
| 12-07 | DAKAR 2004 sponsoring |
| 10-01 | The karting tyres get online |
| 09-20 | 300 fitting stations |
| 09-10 | Launch of the new web site |
| 06-26 | Partnership with Heidenau |
| 03-28 | 1,000 visitors a day |
| 02-01 | Partnership with Kelkoo |
| 2002 | |
| 12-20 | DAKAR 2003 sponsoring |
| 10-02 | First order in Luxemburg |
| 09-29 | Launch in Luxemburg |
| 05-01 | Pneus-Online 1st on Google |
| 01-26 | First Swiss order |
| 2001 | |
| 11-14 | First French order |
| 09-10 | Creation of PNEUS-ONLINE |
| 05-15 | Launch of the web site |
| 04-10 | Launch in Ireland |



